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This claim needs to be substantiated with necessary support data, market research analysis / data.The CCC concluded that in the absence of comparative data, the claim mentioned in the advertisement and cited in the complaint was inadequately substantiated.The advertisement contravened Chapter I.1 of the Code. As per the complaint, the advertiser claims that Diet Mantra "is India's largest chain of diet & wellness clinics".

The therapy also helps in tightening, firming and smoothness of the skin As per the complaint, the advertisement claims, "Lose upto 5 cms and half a kg on every visit ","Duo Therapy uses safe, scientific and latest technology for quick weight loss and figure correction.

Lotus Purestay Cosmetics "is the first natural and 100% vegetarian long stay make up", "Purestay 100% vegetarian, preservative free and made with absolutely natural ingredients", "Covers the entire make up range including SPF 30 / 20 claims As per the complaint, the advertiser claims that Lotus Purestay Cosmetics "is the first natural and 100% vegetarian long stay make up", "Purestay 100% vegetarian, preservative free and made with absolutely natural ingredients", "Covers the entire make up range including SPF 30 / 20 claims".

These claims need to be substantiated with necessary support data, proof & efficacy, safety data and test reports and research data.

On the Leaflet, the construction company clearly indicates the site is at Talegaon instead of Vadgaon. To earn more money from consumers, by showing Talegaon location, the company is attracting the consumers by charging them a rate of Talegaon city which is very high that Vadgaon.

The CCC concluded that as the site was in Vadgaon and not Talegaon, mentioning the site name as Talegaon was misleading.

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The TVC contravened Chapter III.3 of the ASCI Code. As per the complaint, the advertiser claims that Varahi Bottles Jars & Containers "have Ultra - Low Weight short neck performs & caps", "Helps save 47% plastic as compared to other mineral water bottles".