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Only those whose profiles match the app’s scrupulous criteria are accepted (though the vetting process itself is somewhat shrouded in mystery).Once in, users can select their dating preferences — gender, height, age, even religion — and are then allocated a rep from the app to act as their guide and matchmaker.Ambition and success will only get you to the door, it’s wanting the same for your partner that will get you in.
When I meet Bradford in a café in Chelsea, I find a friendly American, wearing no make-up, at a laptop.
One League marriage (there have been a few) occurred between two San Francisco entrepreneurs who told Bradford they lived near each other but would never have met without the app because of their “crazy, busy lives.” She concedes that the established formula of the career-minded partner and the supporting role, might be easier; but “a relationship has to be a joint venture”.
The language she reserves for relationships is deliberately businesslike.
Data for London alone show the top three occupations among accepted members are chief executive, consultant and analyst; some 13 per cent have an MBA.
Although users do not have to pay, they do have to be screened.
Successful pairings come with their own unique set of problems though.